Crunchers Flex Their Muscles for a Cause, Raising $100,000 for Augie’s Quest to Cure ALS

At Crunch, fitness is about bringing people together, supporting one another, and making a positive impact both inside and outside the gym.

On May 9, Crunch locations across the country came together for our nationwide “Love Your Muscles” fundraising event benefiting Augie’s Quest to Cure ALS. Through the incredible support of our members, instructors, franchisees, and local communities, we are proud to share that the Crunch network raised $100,000 for Augie’s Quest, thanks in part to a matching contribution from the brand fund.

The event featured special group fitness master classes designed to celebrate movement while supporting an important cause. Participants took part in workouts that combined strength, core, mobility, and dance-inspired programming, creating an energetic and inclusive experience that reflected the spirit of the Crunch community.

More than just a workout, “Love Your Muscles” served as an opportunity for members and fitness enthusiasts nationwide to come together in support of groundbreaking ALS research.

ALS, also known as Lou Gehrig’s disease, is a progressive neurodegenerative disease that affects nerve cells responsible for voluntary muscle movement. Through its partnership with Augie’s Quest to Cure ALS, Crunch continues its commitment to helping advance research and accelerate the search for effective treatments and ultimately, a cure.

Founded by fitness industry pioneer Augie Nieto, Augie’s Quest has raised more than $200 million to support innovative ALS research since its inception. Crunch has proudly supported the organization for years through fundraising initiatives and awareness campaigns that help bring attention to the fight against ALS.

The success of this year’s event highlights the power of community and what can be accomplished when people come together around a shared purpose.

“Seeing our franchise network come together around a cause deeply connected to our industry is a powerful reminder of our brand’s core position—making serious fitness fun through positivity, inclusivity, and community impact.”

We are incredibly grateful to every member, instructor, employee, and supporter who participated in this year’s event. Your energy, generosity, and commitment helped make a meaningful contribution to the ongoing fight against ALS.

Thank you for helping us turn movement into momentum for a cause that matters. Together, we’re proving that fitness can be a powerful force for good!