Crunch Franchise | Perspire to Greatness

A Solid Track Record

440+ open locations
Commitments to open a total 1,300+ franchise locations
38 States & 6 Countries

Consumers Love Us

2,400,000+ members
5,900+ average members per club¹
The best value in the Low Price gym segment

The Right Industry

$96.7B global industry²
66.5M members in the U.S.³
Consistently Growing

The Right Opportunity³

78.2% of Americans don’t belong to a gym
Three of the top five health club activities among 18-34 yr. olds involve strength and high-intensity interval training

Why Invest with Crunch?

Besides the opportunity for a gym-mazing return on investment, owning a Crunch franchise means joining a community of like-minded entrepreneurs, working with a team and system that is tops in the industry, getting in on the gym floor of the fastest growing full-size fitness brand⁴, and doing something with purpose: helping people build healthy lifestyles.

But don't ask us, listen to what our franchisees have to say.

But don't ask us, listen to what our franchisees have to say.

"So much love and respect from the team"

"Crunch is reachable; we feel like a family"

"Crunch Company Culture"

We were guided by years of experience when we designed our franchise model. Our approach is designed to maximize returns while being able to adapt to changing business conditions. Our results prove it.

Average Revenue Per Unit

⁵

Average Cash Operating Profit Per Unit

⁵

Average Members Per Unit

⁵

As a Crunch franchisee, you present your community an incredible value. From No Judgments®, to proprietary group fitness classes, to pressure-free enrollment, complimentary tanning, and HydroMassage®, to personal and small-group training, you’ll have more to offer than your competition, and all at an unbeatable price.

Marketing and Promotions

Crunch has always been known for its fun, irreverent, quirky and motivating marketing. We pair our strong brand with tools you can use to reach prospective members in your community.

A Brand Known Worldwide

We’re all about making serious fitness fun. Our marketing breaks through the clutter – in unique, special and memorable ways.

Proven Sales Generation Systems

We offer you a mix of local marketing and promotional tools, along with national marketing support, to help bring a steady flow of prospects to your club.

Digital Savvy

With a best-in-class web and mobile experience, and in-club tools to showcase your gym, we make it easy for new members to join Crunch.

An experience second to none

Join the category leader! There are lots of players in low-price fitness, but we’ve turned the category on its head, jam-packing the gym with real value-building features and amenities.

Pressure-Free Enrollment

A strong brand, our compelling No Judgments® culture, and awesome value: getting people to join Crunch can be as easy as letting them have a look around.

Flexible Membership Options

Crunch offers the most bang-for-the-buck! For $9.99, members get access to state-of-the-art equipment, locker rooms and one complimentary CrunchONE Kickoff orientation session. But we didn’t stop there. Starting at $10 more, we up the ante with proprietary group fitness classes and multi-club access. Top it off with advanced HIIT classes, indoor cycling, unlimited guest privileges and Relax & Recover® services such a tanning, HydroMassage®, Red Light Therapy, wellness pods, and more.

Proprietary Group Fitness

Our world-renowned Group Fitness program is a true competitive advantage. Our classes – including Belly, Butt and Thighs Bootcamp, Barre Bootcamp, BodyWeb with TRX®, Tread N’ Shred, Yoga Body Sculpt, Pound®, Zumba®, and HIITZone – draw in new members.

HIITZone Functional Training Ground

Exclusive to Crunch, the HIITZone provides everything necessary for a great high intensity interval workout, including our proprietary multi-station training unit, turf and equipment. Our HIITZone advanced group training classes, with 4 diverse offerings and hundreds of exercise combinations, is only available with our most premium membership.

Gym-azing Club Design

We put a lot of thought into the design of our gym, with the right amount of cardio and strength-training equipment, expansive functional/small-group/personal training areas, large group fitness rooms, indoor cycling studio, and awesome locker rooms with showers. Our members love it but with a cost-to-build designed to help you deliver a strong ROIC, you might love it even more.

Loyalty

We’re known for making serious fitness fun! That’s half the battle in keeping new members engaged, motivated and loyal. We also provide other tools to help retain Crunch’s member base.

Member Engagement Programs

From supporting local partnerships, to in-club events, national promotions and programs, we help our clubs provide added value to Crunch members. Our online portal lets members track their workout progress, manage their account and see upcoming class schedules.

Member Marketing

Revenue from personal training, small-group training, retail, and membership plan upgrades maximize the lifetime value of a member. More importantly, these programs can also help your members build healthier lifestyles.

Stay Small to Grow Large

By focusing on a smaller community of franchisees who develop multiple Crunch gyms, we ensure consistent support and access to the Crunch team.

Flexible & Franchisee-Friendly

We’ve designed Crunch to work optimally in diverse markets, with clear operational standards and support from industry experts.

No Judgments®

Some may call it a tagline, but for us, the originators of No Judgments, it’s a way of life. Since 1995, our unfiltered philosophy drives us to create a community and a gym for all.

Making Serious Fitness Fun

Let’s face it, working out is hard. We know that, which is why Crunch is designed to motivate, through a fun and engaging experience.

Franchise Availability

Limited Franchise Availability

Meet Our Team

Jim Rowley

CEO, Crunch Worldwide

Jim Rowley leads the team responsible for day-to-day operations, franchising, development, and marketing of the brand’s 440+ locations. After serving in the Marine Corps for eight years, Jim started his fitness career at 24 Hour Fitness, where he held multiple management positions before serving as CEO at New Evolution Ventures (NeV).

Ben Midgley

CEO, Crunch Franchise

Ben was previously the EVP & President at Planet Fitness and held senior roles at 24 Hour Fitness. With over 30 years of industry experience, Ben is a Founding Partner of the franchise company.

Dan Gallagher

Chief Financial Officer

Appointed in 2018 as Crunch’s CFO, Dan has deep experience in senior management, including two years as President and six years as CFO at Town Sports International, as well as roles at Kings Food Markets and PwC, in both Business Assurance and Transaction Services.

Molly Long

Chief Experience Officer

Joining Crunch in 2023, Molly is responsible for driving enhancements to the membership experience and improving the entire member journey. Prior to Crunch, she was the Vice President of Store Innovation + Store Design for 7-Eleven, Inc. and spent several years in management consulting specializing in transformation and leading strategic growth plans.

Chad Waetzig

Chief Marketing Officer

Chad has led Crunch’s marketing since 2016. Previously, he was Chief Marketing Officer at The Red Door by Elizabeth Arden. Chad has diverse marketing experience with senior marketing roles at Disney, Marriott, Starwood, P&G, and Blink Fitness.

Craig Pepin-Donat

EVP, Crunch Franchise

Craig oversees all club operations for the Franchise Company. He was formerly President of New York Health and Racquet Club and EVP of Sales and Marketing for 24 Hour Fitness. Craig is also a Founding Partner of the franchise company.

Mike Neff

EVP, Member Services

Mike joined Crunch in 2006 and leads the Company’s Member Services team, as well as the company’s technology roadmap and evolution, focused on delivering solutions to enhance the member experience while optimizing systems to support a worldwide Franchise network. Prior to Crunch, Mike served as VP of Information Technology for The Fitness Company.

Michael Blouin

SVP, Corporate Development

Mike leads Crunch Franchise’s finance operations. He spent 20 years at Verizon before entering the industry as VP of Finance with Planet Fitness. He has also held industry positions with CYBEX International.

Jennifer Renfroe

SVP, Group Fitness

With more than 20 years of industry experience and more than half with Crunch, Jen leads Crunch Franchise’s group fitness programming, training, and development. She is a continuing education provider for ACE and AFAA.

Ron Alterio

Vice President of Personal Training

With over 25 years of fitness industry experience, Ron joined Crunch in 2019 to lead personal training growth. Previously, Ron enjoyed success as a personal training consultant and held leadership roles with The Visual Fitness Planner and ClubReady.

Adrian Bartlett

Vice President of Training & Development

Adrian joined Crunch in 2014 and manages the communications and training infrastructure for the company while supporting the development of high-level operational initiatives.

Scott Morris

Vice President of Operations

Scott has extensive industry experience with a background in multi-unit management in fitness and franchising. Previous ops leadership positions include Wellbridge, Town Sports International and Power Train Sports and Fitness.

Brent Saul

Vice President of Construction

Brent Saul joined Crunch Franchise with over 25 years of experience in the commercial retail construction industry. He has led the construction/retail development departments for companies such as GUESS Jeans and Liz Claiborne.

Kate Weis

Vice President of Marketing

Kate leads franchise marketing with over 20 years of marketing and multi-unit business experience. Previously held roles across different industries, including Corcoran, BP, and Time Inc.; and ad agency powerhouses Ogilvy and Saatchi & Saatchi

John Tate

VP, Member Experience

John joined Crunch in 2023 and is responsible for enhancing the member experience through the development and implementation of new platforms and programs.

Laura Altieri

Director of New Gym Openings

Laura joined Crunch in 2022 to lead pre-sale and new gym opening efforts, bringing 10+ years of fitness industry experience, including previously leading nationwide growth with The Edge Fitness Clubs.

Amita Balla

Regional Director of Operations, West

Amita brings over 34 years of experience in the fitness industry, including sixteen years at Crunch Signature, where she held various corporate, regional, and corporate sales positions.

Michele Bastos

Regional Group Fitness Director

Originally from Brazil and based in NYC, Michele is an educator by heart. Michele has been with Crunch for 15+ years and holds a BFA in Dance with studies in Anatomy and Physiology, is a Master Trainer, and continuing education provider for AFAA, NASM, and ACE

Kevin Fraser

Regional Director of Operations, East Central

With over 17 years in the fitness industry, Kevin joined Crunch Franchise in 2017 as one of the first regional operations managers. Prior to Crunch, Kevin held a Northeast regional operations role with Planet Fitness HQ.

Hannah Karass

Regional Director of Operations, East

With over 34 years in the fitness industry, Hannah joined Crunch in 2017 to lead the brand's Personal Training growth and development along with her team. Previously she has had leadership roles with Curves International, Jenny Craig, and Healthworks Fitness Centers.

Terry Merriett

Director of Compliance

Terry joined Crunch in 2019 to lead the Compliance Department for Crunch and brings over 25 years of experience in operational leadership, brand management, and market expansion.

John Merrion

Director of Sales

John joined Crunch in 2009 to lead club development after a strong operations and sales development career with Nextel, T-Mobile, and Cartridge World USA.

Nadine Quiroz

Director of Corporate Sales

Nadine leads Crunch’s Corporate Sales Department, with over 28 years in the fitness industry, including 13 years at Crunch as well as prior corporate sales experience at 24 Hour Fitness.

Luis Vega

Creative Director

With 20+ years of experience creating marketing programs and events, Luis brings his vast knowledge to lead the creative team at Crunch. He previously headed creative teams at Prevention, Men's Journal, Maxim, ELLE, and Better Homes & Gardens.

Minimum combined Net Worth of all partners

Minimum combined liquid assets of all partners

Drive, passion and commitment