A Solid Track Record
- 225+ open locations
- Commitments to open over 500+ franchise locations
- 24 States & 5 Countries
Consumers Love Us
- 1,000,000+ members.
- 6,400+ median members per club1
- The leader in the High Value / Low Price segment
The Right Industry2
- $25.8B industry
- 57M members in the U.S.
- Consistently Growing
The Right Opportunity2
- 82% of Americans don’t belong to a gym
- 40% of health club users participate in Group Exercise.
Marketing and Promotions
Crunch has always been known for its fun, irreverent, quirky and motivating marketing. We pair our strong brand with tools you can use to reach prospective members in your community.
A Brand Known Worldwide
We’re all about making serious fitness fun. Our marketing breaks through the clutter – in unique, special and memorable ways.
Proven Sales Generation Systems
We offer you a mix of local marketing and promotional tools, along with national marketing support, to help bring a steady flow of prospects to your club.
With a best-in-class web and mobile experience, and in-club tools to showcase your gym, we make it easy for new members to join Crunch.
The High Value, Low Price Experience
Join the category leader! There are lots of players in low-price fitness, but we’ve turned the category on its head, jam-packing the gym with real value-building features and amenities.
A strong brand, our compelling No Judgments® culture, and awesome value: getting people to join Crunch can be as easy as letting them have a look around.
Flexible Membership Options
Crunch offers the most bang-for-the-buck! For $9.95, members get access to state-of-the-art equipment, online nutrition and one free Personal Training session. But we didn’t stop there. Starting at $10 more, we up the ante with proprietary group fitness classes, small group training, and streaming workout videos, and top it off with indoor cycling, multi-club access, and unlimited guest privileges, tanning and HydroMassage®.
Proprietary Group Fitness
Our world-renowned Group Fitness program is a true competitive advantage. Our classes – including Belly, Butt and Thighs Bootcamp, Barre Bootcamp, BodyWeb with TRX®, Tread N’ Shred, Yoga Body Sculpt, Pound®, and Zumba® – draw in new members.
CAMP CRUNCH® training program
Exclusive to Crunch, our CAMP CRUNCH® training program looks at fitness across personal training, small group training and nutrition. From beginner to badass, whether a member trains one-on-one or with a group, our program design and support system will guide them along the way.
Gym-azing Club Design
We put a lot of thought into the design of our gym, with the right amount of cardio and strength-training equipment, expansive functional/small-group/personal training areas, large group fitness rooms, indoor cycling studio, and awesome locker rooms with showers. Our members love it but with a cost-to-build designed to help you deliver a strong ROIC, you might love it even more.
We’re known for making serious fitness fun! That’s half the battle in keeping new members engaged, motivated and loyal. We also provide other tools to help retain Crunch’s member base.
Member Engagement Programs
From supporting local partnerships, to in-club events, national promotions and programs, we help our clubs provide added value to Crunch members. Our online portal lets members track their workout progress, manage their account and see upcoming class schedules.
Revenue from personal training, small-group training, retail, and membership plan upgrades maximize the lifetime value of a member. More importantly, these programs can also help your members build healthier lifestyles.
Stay Small to Grow Large
By focusing on a smaller community of franchisees who develop multiple Crunch gyms, we ensure consistent support and access to the Crunch team.
Flexible & Franchisee-Friendly
We’ve designed Crunch to work optimally in diverse markets, with clear operational standards and support from industry experts.
Some may call it a tagline, but for us, the originators of No Judgments, it’s a way of life. Since 1995, our unfiltered philosophy drives us to create a community and a gym for all.
Making Serious Fitness Fun
Let’s face it, working out is hard. We know that, which is why Crunch is designed to motivate, through a fun and engaging experience.
Meet Our Team
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Drive, passion and commitment