A Solid Track Record
- 400+ open locations
- Commitments to open an additional 1,200+ franchise locations
- 35 States & 5 Countries
Consumers Love Us
- 2,000,000+ members
- 6,150+ average members per club1
- The best value in the Low Price gym segment
The Right Industry2
- $25.8B industry
- 57M members in the U.S.
- Consistently Growing
The Right Opportunity 2
- 82% of Americans don’t belong to a gym
- 40% of health club users participate in Group Exercise
Why Invest with Crunch?
Besides the opportunity for a gym-mazing return on investment, owning a Crunch franchise means joining a community of like-minded entrepreneurs, working with a team and system that is tops in the industry, getting in on the gym floor of the fastest growing full-size fitness brand3, and doing something with purpose: helping people build healthy lifestyles
But don't ask us, listen to what our franchisees have to say.
But don't ask us, listen to what our franchisees have to say.
"So much love and respect from the team"
"Crunch is reachable; we feel like a family"
"Crunch Company Culture"
Our Advantage: The Crunch Model
When we designed our franchise model, we were guided by years of experience. This approach is designed to maximize returns while being able to adapt to changing business conditions. Our results prove it.
Average Revenue Per Unit
4Average Cash Operating Profit Per Unit
4Average Members Per Unit
4As a Crunch franchisee, you present your community an incredible value. From No Judgments®, to proprietary group fitness classes, to pressure-free enrollment, complimentary tanning, and HydroMassage®, to personal and small-group training, you’ll have more to offer than your competition, and all at an unbeatable price.
Marketing and Promotions
Crunch has always been known for its fun, irreverent, quirky and motivating marketing. We pair our strong brand with tools you can use to reach prospective members in your community.
A Brand Known Worldwide
We’re all about making serious fitness fun. Our marketing breaks through the clutter – in unique, special and memorable ways.
Proven Sales Generation Systems
We offer you a mix of local marketing and promotional tools, along with national marketing support, to help bring a steady flow of prospects to your club.
Digital Savvy
With a best-in-class web and mobile experience, and in-club tools to showcase your gym, we make it easy for new members to join Crunch.
An experience second to none
Join the category leader! There are lots of players in low-price fitness, but we’ve turned the category on its head, jam-packing the gym with real value-building features and amenities.
Pressure-Free Enrollment
A strong brand, our compelling No Judgments® culture, and awesome value: getting people to join Crunch can be as easy as letting them have a look around.
Flexible Membership Options
Crunch offers the most bang-for-the-buck! For $9.99, members get access to state-of-the-art equipment, online nutrition and one free Personal Training session. But we didn’t stop there. Starting at $10 more, we up the ante with proprietary group fitness classes, small group training, and streaming workout videos, and top it off with indoor cycling, multi-club access, and unlimited guest privileges, tanning and HydroMassage®.
Proprietary Group Fitness
Our world-renowned Group Fitness program is a true competitive advantage. Our classes – including Belly, Butt and Thighs Bootcamp, Barre Bootcamp, BodyWeb with TRX®, Tread N’ Shred, Yoga Body Sculpt, Pound®, Zumba®, and HIITZone – draw in new members.
HIITZone Functional Training Ground
Exclusive to Crunch, the HIITZone provides everything necessary for a great high intensity interval workout, including our proprietary multi-station training unit, turf and equipment. Our HIITZone advanced group training classes, with 4 diverse offerings and hundreds of exercise combinations, is only available with our most premium membership.
Gym-azing Club Design
We put a lot of thought into the design of our gym, with the right amount of cardio and strength-training equipment, expansive functional/small-group/personal training areas, large group fitness rooms, indoor cycling studio, and awesome locker rooms with showers. Our members love it but with a cost-to-build designed to help you deliver a strong ROIC, you might love it even more.
Loyalty
We’re known for making serious fitness fun! That’s half the battle in keeping new members engaged, motivated and loyal. We also provide other tools to help retain Crunch’s member base.
Member Engagement Programs
From supporting local partnerships, to in-club events, national promotions and programs, we help our clubs provide added value to Crunch members. Our online portal lets members track their workout progress, manage their account and see upcoming class schedules.
Member Marketing
Revenue from personal training, small-group training, retail, and membership plan upgrades maximize the lifetime value of a member. More importantly, these programs can also help your members build healthier lifestyles.
Best Value in Low Price Gyms
Our Philosophy
Stay Small to Grow Large
By focusing on a smaller community of franchisees who develop multiple Crunch gyms, we ensure consistent support and access to the Crunch team.
Flexible & Franchisee-Friendly
We’ve designed Crunch to work optimally in diverse markets, with clear operational standards and support from industry experts.
No Judgments®
Some may call it a tagline, but for us, the originators of No Judgments, it’s a way of life. Since 1995, our unfiltered philosophy drives us to create a community and a gym for all.
Making Serious Fitness Fun
Let’s face it, working out is hard. We know that, which is why Crunch is designed to motivate, through a fun and engaging experience.
Franchise Availability
Break New Ground
The right brand, in the right industry, at the right time. While we are growing fast, there are still great franchise territories are available in all 50 states, as well as internationally. But don’t wait too long, we sell well over 100 franchises per year! Give us a call to discuss where you would want your Crunch.
Crunch Franchise Team
We’ve Got Your Back
When you join Crunch as a franchisee, you don’t join a chain of gyms, you become part of a team. You’ll connect and learn from other franchisees and work directly with senior leaders and industry experts in their respective fields, all of whom are focused on your results.
Meet Our Team
Ben Midgley
CEO, Crunch Franchise
- Ben was previously the EVP & President at Planet Fitness and held senior roles at 24 Hour Fitness. With over 25 years of industry experience, Ben is a Founding Partner of the franchise company.
Craig Pepin-Donat
EVP, Crunch Franchise
- Craig oversees all club operations for the Franchise Company. He was formerly President of New York Health and Racquet Club and EVP of Sales and Marketing for 24 Hour Fitness. Craig is also a Founding Partner of the franchise company.
Chad C. Waetzig
EVP, Marketing & Branding
- Chad leads Crunch’s marketing since 2016. Previously, he was Chief Marketing Officer at The Red Door by Elizabeth Arden. Chad has diverse marketing experience with senior marketing roles at Disney, Marriott, Starwood, P&G and Blink Fitness.
Michael J. Blouin
SVP, Corporate Development
- Mike leads Crunch Franchise’s finance operations. He spent 20 years at Verizon before entering the industry as VP of Finance with Planet Fitness. He has also held industry positions with CYBEX International.
Jennifer Renfroe
SVP, Group Fitness
- With more than 20 years of industry experience, and more than half with Crunch, Jen leads Crunch Franchise’s group fitness programming, training and development. She is a continuing education provider for ACE and AFAA.
Tim Welsh
SVP, Development
- Tim leads Crunch’s Real Estate and Development team. Previously, he was Chief Development Officer for Qdoba Mexican Eats. Tim is a registered architect and has owned and operated Architectural and Real Estate Development practices.
Ron Alterio
VP of Personal Training
- With over 25 years of fitness industry experience, Ron joined Crunch in 2019 to lead personal training growth. Previously, Ron enjoyed success as a personal training consultant and held leadership roles with The Visual Fitness Planner and ClubReady.
Adrian Bartlett
VP of Training & Development
- Adrian joined Crunch in 2014 and manages the communications and training infrastructure for the company, while supporting the development of high level operational initiatives.
Scott Morris
Vice President of Operations
- Scott has extensive industry experience with a background in multi-unit management in fitness and franchising. Previous ops leadership positions include Wellbridge, Town Sports International and Power Train Sports and Fitness.
Brent Saul
Vice President of Construction
- Brent Saul joins Crunch Franchise with over 25 years’ experience in the commercial retail construction industry. He has lead the construction/retail development departments for companies such as GUESS Jeans and Liz Claiborne.
Kate Weis
Vice President of Marketing
- With over 15 years of marketing and multi-unit business experience, Kate leads franchise marketing. Previously held roles across different industries include Corcoran, BP, and Time Inc.; and ad agency powerhouses Ogilvy and Saatchi & Saatchi
Laura Altieri
Director of New Gym Openings
- Laura joined Crunch in 2022 to lead pre-sale and new gym opening efforts, bringing 10+ years of fitness industry experience, including previously leading nationwide growth with The Edge Fitness Clubs.
Liz Eggert
Director of Marketing
- Since joining Crunch in 2017, Liz has helped drive franchise system growth through regional marketing support, network-wide programs, and marketing for owned locations. Prior to Crunch, Liz built her expertise on both the client and agency side.
Terry Merriett
Director of Compliance
- Terry joined Crunch in 2019 to lead the Compliance Department for Crunch and brings over 25 years of experience in operational leadership, brand management and market expansion.
John Merrion
Director of Sales
- John joined Crunch in 2009 to lead club development after a strong career in operations and sales development with Nextel, T-Mobile and Cartridge World USA.
Luis Vega
Creative Director
- With 20+ years’ experience creating marketing programs and events, Luis brings his vast knowledge to lead the art team at Crunch. He previously headed creative teams at Prevention, Men's Journal, Maxim, ELLE, and Better Homes & Gardens.
Michele Bastos
Regional Group Fitness Director
- Originally from Brazil and based in NYC, Michele is an educator by heart. Michele has been with Crunch for 15+ years and holds a BFA in Dance with studies in Anatomy and Physiology, is a Master Trainer, and continuing education provider for AFAA, NASM and ACE.
Kevin Fraser
Regional Director, East Central
- With over 17 years in the fitness industry, Kevin joined Crunch Franchise in 2017 as one of the first regional operations managers. Prior to Crunch, Kevin held a Northeast regional operations role with Planet Fitness HQ.
Kendell Hogan
Regional Group Fitness Director
- Kendell brings 20+ years of fitness industry experience, having hosted several national fitness TV programs and playing an instrumental role in the development of many popular group fitness programs. He has a passion for the development of group fitness instructors.
Hannah Karass
Regional Director, East
- With over 34 years in the fitness industry, Hannah joined Crunch in 2017 to lead the brand's Personal Training growth and development along with her team. Previously she has had leadership roles with Curves International, Jenny Craig and Healthworks Fitness Centers.
Percy Reynolds
Regional Director, West Central
- Percy brings 27 years of fitness industry experience across all departments and a variety of brands to his role at Crunch, plus a background in kinesiology and biomechanics and a wide array of training certifications.
Strong Franchise Partners
Fiscal Requirements
Crunch is committed to your success. And what we ask in return are passionate, committed, and enthusiastic franchise partners.
Minimum combined Net Worth of all partners
Minimum combined liquid assets of all partners
%
Drive, passion and commitment
Hands-On Support
Site Selection
One of your first decisions is one of the most important: where to put your Crunch gym.
Our real estate team assists with all aspects of site selection. From market trends on a national level, to specific demographics about areas you’re considering, they can advise you so you’re prepared to negotiate the best lease terms possible. Our goal is to help you land the perfect location to launch your gym. 5
Hands-On Support
Financing Options
If you need help navigating the financial and capital landscape, we’re here for you. We can offer guidance and recommend products and services for funding your very own Crunch. 5
Hands-On Support
Design & Construction
Our construction experts can help you get a handle on the process during all phases of your club’s design and construction. Our club prototype and design manual guide you in a simple, straightforward, and easy to understand format.
Hands-On Support
Training & Development
Crunch franchisees receive world-class training. We provide a mix of online and in-person training for franchisees, key managers, and staff before you open your club and ongoing training and consultation after you open.
Hands-On Support
Ongoing Operations Support
Most importantly, we’re with you for the long haul. You’ll have a dedicated team – across operations, group fitness, personal and small-group training, sales, and marketing – who serve as resources for running and operating your Crunch gym.
