With over 20 years of experience in the fitness industry, Ben has a history of success at every level starting with winning the prestigious title of IHRSA Sales Person of the Year in 1995. Ben was recruited by 24 Hour Fitness in 1999, when he accepted the position as Divisional Director of Corporate Sales. Within two years, Ben was promoted to Senior Director of Corporate Sales for the entire company. In this role he managed the relationships of more than 5,000 corporate accounts, as well as over 40 corporate sales managers across 375 health clubs nationwide. In 2008, Ben took the position of Executive Vice President of Planet Fitness and World Gym International where he modified all aspects of franchise sales and development, improving sales of franchise units by 150% of total network volume and openings by 70%. Additionally, Ben is the co-author of the Golden Circle Secrets, which was the #1 Sales Management and #1 Customer Service book on Amazon.com. Ben is a co-founder of Crunch Franchise and serves as President.
Since starting his career in 1987, Mike has held a number of senior level financial and development positions for domestic and international organizations ranging in size from $1M to $3B+ in annual revenue. After almost 20 years at Verizon which culminated in his role as Chief Financial Officer of an international services joint venture, Mike’s career in Fitness began in 2007, when he was recruited as Vice President, Finance for Planet Fitness Holdings, one of the nation’s largest low-cost health club providers. Tasked with positioning the Company for sale, he implemented an industry first finance vehicle that was responsible for accelerating the Company’s growth and created a joint venture strategy that increased operating income by over 25%. Prior to joining Crunch Franchise in 2011, Mike held a Senior Vice President role at CYBEX International. As a member of the senior management team at Crunch Franchise, Mike’s responsibilities range from early participation in the sales process through club opening and on-going support of franchisees financial performance. He holds the position of senior vice president.
Craig is an established expert in the fitness industry. Starting his career in 1981 and rising to the top of his profession, Craig was the president of the prestigious New York Health and Racquet Club chain and the largest club chain in Northern California, 24 Hour Nautilus. After the company’s brand transition to 24 Hour Fitness, Craig held the position of divisional president where he grew the division from 31 locations in California to 96 locations in six states. When the company expanded into international markets, Craig was elevated to executive vice president of sales and marketing where he operated more than 450 clubs in 11 countries. Craig has owned and operated his own fitness company, which was voted “Best Club” in Jacksonville Florida for two years running before he sold it to a regional competitor. Craig is an author of two books and has been a contributing author for a variety of fitness publications. He has been featured on the cover of Club Business International on two separate occasions and in numerous media publications. For over 3 decades Craig has trained thousands of fitness professionals, which has had a positive impact on the health and lives of millions of people. Craig is a co-founder of Crunch Franchise and holds the position of executive vice president.
Christina brings a unique approach to all brand communication, one that’s informed by her 17 years of experience dealing with premier brands at agencies across the globe. In that time, she’s worked in all mediums and managed the production of multi-tiered campaigns for large-scale accounts, like Burger King and Volvo, fostering her understanding of strategy and positioning, business development and B2B sales strategies for brands with a franchise component. She’s spent the last 7 years at Crunch where she manages a full marketing team and creative department with expertise in media, public relations, promotions, copywriting, websites and production.
John joined Crunch Franchise as Director of Club Development in October 2009. John has nearly 20 years of experience in sales development and operations. Throughout his professional tenure, he has worked with such companies as Nextel Communications, T-Mobile USA, and most recently with Cartridge World USA, as a Director of National Accounts and Franchise Operations. John was responsible for operations and sales development for 700+ Cartridge World national retail locations. He worked strategically with 25 area developers and operations teams in the U.S. to open new store locations.
Molly's background began at a promotional marketing firm where she managed campaigns for elite brands such as ESPN, Comcast, SunMicrosystems, Verizon, and Pabst Brewing Company. Gaining this experience helped launch her into a career in advertising, where she fostered and developed multiple ad campaigns for Sony Electronics, Empire State Building, and Starwood Hotels. Her experience covers a vast range, from research, social media, copywriting, photo shoots, and production. Molly joined the team in August 2012 as the Franchise Marketing Manager.
Jennifer has over 20 years of experience in the fitness industry. She has developed a wide variety of fitness programming that includes work in multiple types of group training. With a strong passion for group fitness, she has held a number of positions in management, program development, and training in the fitness industry. As a continuing education provider for both ACE and AFAA, she has traveled throughout the United States and internationally presenting workshops and training fitness professionals. Jennifer has worked for Crunch for over 12 years and was most recently a Regional Director of Group Fitness before joining the franchise team as the Group Fitness Training Manager.
Thank you for your interest in this exciting franchise opportunity. Although the actual total investment may vary based on a number of factors - including, but not limited to: location size, financing and lease terms, the minimum requirements to qualify are $400,000 in liquid cash with a $1,000,000 net worth.
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