About Us

Our Mission and Philosophy

Can we all workout in the same gym? All of us have different reasons for why we come here, what we do here, and what time we walk through the doors. Inside Crunch, we can do our thing. Whatever that may be. That’s how this place works. There will, of course, be trials, tribulations and disputes settled in the boxing ring, but somehow everyone comes together in the end. From stock market traders to new age hippies, from gothic waifs to portly gentlemen. We’ve all been drawn to Crunch. Now, we call Crunch home and we love the place that lets us be ourselves. Together, separate, on bikes, in spandex, morning, noon and night. Come along, as we workout in a way that only we can.

We all Crunch.

History

When Crunch opened the doors to its first aerobics studio in New York City in 1989, it wasn’t fancy just a tiny spot on St. Mark’s Place in Manhattan’s East Village.

The basement studio had faulty air conditioning, no locker room and was frequently broken into after hours. Yet what this funky little spot lacked, it made up for with a little spunk and some new ideas: that exercise could be more than just the same sweaty grind and fitness could be more than bulging biceps and flat bellies.

So with the help of some creative instructors, Crunch welcomed its clients with innovative programming never before seen in a gym. Programming included everything from “Hip Hop Aerobics” with a live rapper, to Co-Ed Action Wrestling, to “Cycled” yoga cycling. The group fitness instructors were not only experts, but also showmen, drag queens, rappers, dancers, actors and professional athletes.

Soon word circulated about Crunch’s innovative classes and people came. Men and women, young and old, thin people and not-so-thin people. Now we’ve grown from the aerobics studio with no air-conditioning to 32 state-of-the-art gyms in New York, Los Angeles, San Francisco, Miami, Chicago, Washington D.C. and Atlanta with a brand that includes a host of Crunch products designed to serve an active audience.