On Saturday, October 17, members and non-members got their sweat on for a good cause at the first annual nationwide Crunch-a-thon event to raise funds for Augie’s Quest and finding a cure for ALS (Lou Gehrig’s disease). Crunch offered a day of non-stop group fitness classes and personal training sessions at every Crunch location nationwide, with all proceeds going to Augie’s Quest.
Augie’s Quest was founded by fitness pioneer and founder of Life Fitness, Augie Nieto. Augie was diagnosed with ALS in March 2005, and since, has made it his personal mission to find a cure for the terminal disease by partnering with the Muscular Dystrophy Association (MDA) to create Augie’s Quest. Augie has also called upon his friends and colleagues in the fitness industry, by creating Clubs for a Cure. Since their inception, Augie’s Quest and Clubs for a Cure have raised over $19,000,000. Crunch kicked off their fundraising efforts prior to October 17, with in-club initiatives, by displaying the names of members who have donated on the community board, offering new members the opportunity to support Augie’s Quest with a donation added on to their initiation fee, and encouraging an additional dollar donation on retail and juice bar purchases.The Crunch-a-thon raised a grand total of $30,194.50 making Crunch the top fundraising gym chain of its size! Crunch is grateful to all those that participated and donated for this great cause.
Crunch-a-thon
